Shane Horgan teams up with Heineken to prank some Dublin house hunters in this promo clip.
The former Ireland and Leinster player poses as the owner of a apartment for rent in Dublin. Prospective tenants are shown around and Horgan himself is there to have a chat with them.
And, gleaming from the corner, the Webb Ellis Cup itself is also there.
Horgan explains he has the Rugby World Cup trophy for an event, but is forbidden from allowing it to be viewed or photographed.
He then gets a call and has to leave the apartment, and the house-hunters are left in the room with a serious temptation.
The would-be estate agent is there to act as the devil on their shoulders, suggesting that maybe they should get a sneaky pic while they can.
And who could blame them? Just look at it.
Horgan is a serious unit, but we still reckon we would face him down for a photo op with the holy grail of rugby.