Every GAA fan knows that their county colours are more than just a jersey.
Now, Elverys have teamed up with Mayo GAA to really drive the point home in this emotive video that’s sure to stir the spirits of all GAA supporters at home and abroad.
The video is described by Elverys, who produce the jerseys and are based in Mayo, as “the story of a county obsessed by a game. The dream that never dies, heartbreak, hope, great days and greater yet to come.”
It documents Mayo’s attempts over the years at All Ireland glory, and includes a stirring, poetic monologue.
“To some this is just a jersey, fabric stitched in a factory somewhere.
“To others, it’s the spirit of a place. A quiet pride in where they come from.
“For a chosen few, it’s dedication to craft with relentless hunger.
“It’s endless summers. The dream that never dies. And the only conversation worth having.
“It’s thousand mile flights home. Dodgy songs. Candles lit.
“It’s ‘Remember that point?’ A ticket in the Hogan. Legends of the past. Heroes in the making.
“It’s heartbreak. It’s hope. It’s great days, and greater yet to come.
“This is not just a jersey.”
The Dream that never Dies check out our Promo vid in conjunction with proud sponsors @Elverys ahead of weekends game https://t.co/hAqTS4kR6o
— Mayo GAA (@MayoGAA) August 27, 2015