The Danish national team kit sponsor have taken a stand against Qatar & the World Cup

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The World Cup is set to take place this December in Qatar and you would really have to question Qatar’s human rights policies in the Middle East. Hummel Sport, the main kit supplier to the Danish national team have taken a stand against the World Cup being played in the Middle East.

The kit supplier have decided to remove their name from the jersey. While they want to support the national team, they don’t want to support the World Cup being player in Qatar. Brilliant from the kit suppliers, they have gained a lot of support and publicity online for this.

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With the Danish national team’s new jerseys, we wanted to send a dual message. They are not only inspired by Euro 92, paying tribute to Denmark’s greatest football success, but also a protest against Qatar and its human rights record.

That’s why we’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons. We don’t wish to be visible during a tournament that has cost thousands of people their lives. We support the Danish national team all the way, but that isn’t the same as supporting Qatar as a host nation.
We believe that sport should bring people together. And when it doesn’t, we want to make a statement.

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