Conor McGregor recently attended the showdown between Anthony Joshua and Daniel Dubois at Wembley Stadium.
The Irishman was one of the celebrities in attendance to witness Dubois’ demolition job on Anthony Joshua.
During the fight the MMA superstar was filmed being animated which you can expect if you love the fight game.
Prior to that though he was filmed with an unlit cigar for much of the Riyadh Season event.
MORE HERE: 😳 OnlyFans model hit with lifetime ban after flashing at UFC event
And it turns out it was another clever marketing ploy from the former UFC double-champ.
The fighter has launched Notorious Cigars and products will be available to buy very soon.
McGregor, 36, took to social media to publicise his new brand, posing for a photo with a cigar in his mouth.
He captioned the post: “Notorious cigars. For bosses.”
McGregor hasn’t fought in the Octagon since 2021 when he suffered a leg break against Dustin Poirier in their trilogy fight.
